A successful mind is the one that is always hungry for learning. While each human being is born with a passion to learn, somewhere, by the passage of time, we lose excitement and passion for learning. The pressure to excel in any arena, be it advertising too, robs the people of the willingness to learn. People those who stick to the basics and stick to what they know from previous endeavors, can never excel in advertising. They fail to take risks and advertising and marketing is all about risk. These kinds of people always try to fix the creativity to their mental involvement. For excelling in the arena of advertising, one must be motivated to take risks, learn, unlearn and then to relearn. This principle not only helps in the industry, but also helps in one’s personal growth.